A TXT record, as the abbreviation suggests, is a record, which keeps data in human-readable form and not code. It could be created for a domain name or a subdomain for various purposes. Search engines like Yahoo, for example, have different ways of confirming you're the owner of a certain domain and one of them is in fact by creating a TXT record with specific text that they provide and that you need to use as the record value. Exactly the same verification method is employed by some analytics platforms that keep track of the traffic to your sites as well. Of course, in such a case the content of the record will be read by a robot, but it'll still be in human-readable form. A TXT record is additionally used when you enable the so-called SPF protection for your emails in order to shield them from being forged. In cases like this, the record contains data showing that a particular electronic message is sent from a reliable and authorized mail server. You may use a TXT record for any sort of other information as well, just like your company details, as an example.