Due to the fact that a website is used to share content with the online world or to find more clients in case you offer goods and/or services, it is essential to know how it is doing. What you'll need for that is a detailed record of the visits to the Internet site - how many new individuals have opened it, how many have made a comeback, what webpages they have visited and so forth. It'll be beneficial if you know how people found your website, particularly if you are running a marketing campaign, because you shall be able to find out if people have opened your website directly or if they were referred by an Internet search engine or a website where you advertise. This kind of info will help you enhance the functionality of the Internet site and, if necessary, adjust your advertising tactics if different parts of the website should be getting more visitors. Having detailed statistics will give you a better comprehension of how your site is doing and a better control over your presence online.