In accordance with the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be correct and up to date at all times. Furthermore, this information is freely available on WHOIS lookup web sites and while this may be okay for organizations, it may not be very acceptable for individuals, since anyone can view their names and their personal street and email addresses, especially in times when identity fraud is not that unusual. That is the reason why domain name registrars have launched a service that hides the details of their clients without altering them. The service is referred to as Whois Privacy Protection. In case it is active, people will view the details of the registrar, not those of the domain owner, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic TLD extensions, but it is still not possible to hide your personal information with some country-code extensions.